Let's Talk About Your Business
No pressure. No pitch.
Just an honest conversation about where you are and where you want to go.
I primarily* work with CEOs, founders, and CMOs running £1m+ businesses who know their brands need strategic and messaging work. If that's you, let's connect.
*If you've haven't hit £1m yet but are well-funded, please read on.
Book a 15-Minute Vibe Check
This is the best place to start. We'll have a quick conversation to see if we click.
What we'll discuss:
- Your current situation
- What's not working
- What you've tried before
- Where you want to go
- Whether I can help.
What you'll get:
- Clarity on your situation
- Honest assessment of whether we're a fit
- Next steps (if we decide to work together)
- No obligation, no pressure.
Duration:
15 minutes | Free | No strings attached
Alternative contact methods
Prefer a Different Approach?
I get it—not everyone wants to jump on a call right away. Here are other ways to connect:
Email Me
willroffe@proton.me
Message Me
Connect on one of my preferred platforms below...
Complete My Simple Online Brief Below
Tell me about your situation and I'll respond within 24 hours with my thoughts on whether I can help and suggested next steps.
Hello. Please introduce yourself.
Just the basics to get us started.
What would you like to discuss?
Select all that apply.
What are you considering for this project, and have you started yet?
Briefly describe what you do.
Who are your ideal customers?
What are your key messages?
What are your core offers right now?
What's your vision for your company's future?
What's working well in your business?
What's not working right now?
What have you tried before?
What's your annual turnover?
What's your average profit margin?
Do you have an email list with more than 1,000 subscribers?
What's your budget for this project?
Anything else you'd like me to know before we explore next steps?
If you'd prefer to continue outside of email, add your details below.
Messenger, Telegram, or WhatsApp — entirely optional.
Well done.
Thank you for taking a moment to answer these questions. You can expect to hear back from me within 24 hours. I look forward to working with you.
What to Expect
What Happens After You Reach Out?
Within 24 hours:
I'll respond to your email or message.
If you book a call:
You'll receive a calendar invitation with a Zoom link.
During our conversation:
I'll ask questions to understand your situation. You'll get a sense of how I think and whether we're a good fit.
After our conversation:
If we're a fit, I'll send a proposal outlining scope, timeline, and investment. If we're not a fit, I'll often point you toward other resources or people who might help.
No pressure:
You're never obligated to move forward. This is about finding the right partnership, not making a quick sale.
Working Together
Who I Work Best With as a Strategic Copywriter
I'm not for everyone. And that's okay.
I work best with clients who:
✓ Run £1m+ businesses (startups, established companies, or somewhere in-between)
✓ Recognise your brand and messaging need strategic work
✓ Value strategy as much as execution
✓ Are willing to collaborate and trust the process
✓ Want a long-term partner, not just a vendor
✓ Are ready to invest in getting it right
✓ Aren't afraid to be challenged (I'll push back if something won't work)
✓ Have family values or strong personal values that drive your business.
I'm probably not the right fit if:
✗ You're looking for the cheapest option
✗ You want someone to just execute your ideas without strategic input
✗ You're not willing to invest time in the discovery process
✗ You need work done yesterday (quality takes time)
✗ You're not open to collaboration and feedback
If you see yourself in the first list, let's talk.
A Personal Note
I know reaching out to someone new can feel daunting. You might be thinking:
"What if I look foolish?"
"What if I can't afford it?"
"What if this is another waste of time?"
I get it. I've been there, in business and in life.
Here's what I can promise:
I'll be honest with you. If I don't think I can help, I'll tell you. If I think you need something different than what you're asking for, I'll say so.
I'll treat your business with respect. I know how much you've invested: time, money, energy, heart. I don't take that lightly.
I'll never make you feel foolish. There are no silly questions. Just clarity.
I'm genuinely invested in your success. This isn't just a transaction for me. When I work with clients, I'm all in.
After 25 years, hundreds of clients, and everything I've experienced in life, I've learned this:
If not now, when?
Your business deserves strategic clarity. Your brand deserves to be unified and powerful. You deserve peace and confidence in how you show up.
Let's see if we can make that happen together.
— Will
Questions Before Reaching Out?
Do you work with businesses outside your primary industries?
Yes. Even though I work a lot with Professional Services, Fintech, Web3, CreaTech, and SaaS companies, I've worked across dozens of industries. If you're doing between £1m and £25m+ and value strategy, we should talk.
What if my business is larger than £25m per annum, can we still work together?
Yes. I predominantly work in the £1m - £25m range because beyond that, larger companies tend to have procurement departments and a lot of red tape. That's where innovation goes to die. So I won't deal with that kind of business. If we avoid commodity-driven procurement departments, we're golden.
What if I don't live in your country?
I'm not sure why this is a question. Haha. Most of my clients are in different countries—USA, Europe, Dubai, New Zealand, and beyond.
I can accommodate different timezones, and all communication happens via Zoom, email, and messaging apps.
Can I get a quote before we talk?
Not unless you have supplied me with ample information.
That's why we start with either a 15-minute call, email or text exchange, and a brief, so I can understand your needs and propose a custom way forward.
What if I just have a quick question?
Email me or use another method on this page. I'm happy to answer some questions even if you're not ready to hire me.
Do you do free consultations beyond the 15-minute call?
The 15-minute call is complimentary to see if I can help you, and if we're a good fit.
Beyond that, my time is invested in paying clients. However, the Clarity Intensive (just £495) is a low-risk way to get strategic insight before committing to larger projects.